We live in a streaming age. With the rise of Spotify, Soundcloud, and other music distribution platforms such as Apple Music and Tidal, it has become easier than ever for artists to get their music out to new listeners. What’s more, these streaming services are generating plenty of revenue and proving the old adage that songwriters deserve fair market pay for their work. As a result of this increased demand for content, more listeners are tuning into music-streaming sites in order to discover new music.
However, as a musician, you may find it difficult to get your music heard by these listeners since many other artists are competing for their attention. Fortunately, there are plenty of ways in which you can promote your music on Spotify and gain exposure in return.
The tips listed below will help you promote your tracks on Spotify and make your art heard by as many people as possible. You’ll also find out how to boost your subscriber numbers, gain listeners for a playlist or playlist, increase streams and song plays, and boost your likes.
The main focus of this article is to serve as a reminder that artists should consider the potential of promoting their music on Spotify too. The platform does offer loads of ways to do this. It’s much easier to promote through a strategy so that it’s more organized and can bring results.
Let’s dive in and see how you can get the best out of the platform.
What is Spotify?
Most musicians starting out will know the power of Spotify. This platform has been an instrument to introduce music to many listeners and has experienced rapid growth over the years. It currently boasts over 180 million active monthly users and generates over $12 billion in revenue per year.
Spotify is quickly becoming the most popular music streaming service in the world. The service has a broad selection of songs from all over the world, and recently also includes under-the-radar tracks from emerging artists as well. Spotify allows you to create playlists, with your own hand-curated music and craft them into personal playlists that you can share with friends and fans.
Using Spotify can help you discover new music, listen to songs you love, and discover new artists who are making your kind of music. The platform also allows you to listen to the songs on demand and create your own playlists with the tracks that you want, which you can then share with others.
You can also explore random curated playlists created by other users, or create custom-made playlists yourself. Streaming is available on mobile devices and web browsers as well as apps for desktops and smartphones. Spotify is the perfect place to find and listen to new music. The platform was designed to make it easier for you to discover new music for your personal listening pleasure.
Why You Should Promote your Music on the Platform?
1. Get High Engagement:
Spotify is one of the biggest music streaming platforms in the world. It has over 180 million active users, and it continues to grow each month. As a new artist, this is a great platform to promote your music on and get your art out to a lot of people who may have never heard of you before.
Spotify offers a lot of ways to get high engagement, good plays, and more exposure. And more exposure will result in better recognition and higher plays. Being recognized may lead to more chances of getting seen by the right people, and fans and make you a great artist.
2. Generate More Money:
If you are an independent musician promoting your music on Spotify, it is likely that you are also looking for other ways to make money from your art. The good news is if you are an independent artist, Spotify pays the most out of all the streaming services available. This is because its business model is built around generating revenue for artists and labels who own the music on its platform.
Spotify allows you to monetize your music and do it in a variety of ways, such as through ads or direct sponsorship. Promotion of your music on this platform will allow you to earn money from advertising and sponsorships that listeners will hear while they are listening to your songs.
3. Boost your plays
More plays mean more exposure, and more exposure means more fans. The more people who listen to your music, the wider your reach will be. Spotify is one of the most popular platforms to boost your plays, and it is also one of the most effective ways of promoting your music on Spotify.
The platform gives you tools that enable you to promote a lot of things through your playlist, which could be the title and description of your track or multiple tracks from your album. Spotify also allows you to add cover art and videos to your playlists, which will make it more appealing to others and boost your plays as well.
If you want to attract listeners and gain more plays on your track, then promoting your music on Spotify can be a big help. You can do this by making your playlist public so that others can find it and listen to the songs on offer. Another effective way of promoting is by sharing the link to all of your social media accounts so that people can find it.
4. Get Subscribers:
You can also get new subscribers through your music on Spotify. A great way to promote your music is by sharing the link to your playlist on all of your social media accounts and encouraging fans to follow you. This will allow you to grow your subscriber numbers, which allows you to share all of the latest updates and changes in a timely manner.
The more subscribers you have, the more aware your fans will be of the other things that you are doing. This is a great way to keep growing your fan base and create a larger audience for yourself. Using Spotify to promote your music is one of the best ways to get those who enjoy your music to follow you and get more updates from you.
5. More potential fans:
The number of potential fans who could find and listen to your music through Spotify is a lot. Spotify has a huge user base, and a lot of people use the platform every day. The platform has become one of the best sources to find new music that listeners will enjoy, and it is also one of the easiest ways to promote your art here. This is because Spotify allows you to upload your music, which means that all new listeners can easily find your tracks without any difficulty whatsoever.
The potential audience on Spotify is huge for you as an artist. It means that you will be able to generate more plays, get more exposure, sell more records and make more money in the process. The platform also allows you to promote your music in a variety of different ways, including through the playlists that you create and share with others.
So now you know the power of promoting on Spotify. Let dive deeper and share the tips to get started promoting on the platform.
15 Tips for Promoting Your Music on Spotify and Gaining Exposure
1. Get your Artist Profile verified:
Anybody can create an account on Spotify and upload music to their own playlists, but there is a big difference if you are an artist who wants to grow your audience. The platform has a verification process for artists who want to create a profile on their own. This process is straightforward and it majorly requires that you let Spotify know that you’re an artist by signing up as an artist.
The verification process is important because it can help build trust and credibility among your fans, who will be able to find you even if they are not an active Spotify user. Being verified on Spotify can also attract more potential fans to your profile, who may become interested in your music and eventually subscribe to your playlist.
2. Brand Your Account:
When you have your artist profile, make sure it is branded to help make yourself recognizable among the crowd on Spotify. Your profile can be easily distinguished from other artists if you design and create the right profile for yourself. This is where you need to personalize your Spotify account so that people can recognize and remember it.
A good way to do this is by making a great cover picture for yourself, sharing your bio information with everyone, and also making sure that your profile is filled out with all of the relevant details about who you are and what type of music you make. This will allow you to build your brand identity, which can help make a big difference when it comes to promoting your music on Spotify.
3. Make Your Fans Follow You:
One of the best ways to promote your music on Spotify is through your fans. The more fans that you have, the more people can share your music with their friends and family. The more people who are aware of your music, the better chance you will have of gaining new followers.
Spotify allows you to send out the link to all of your social media accounts so that people can follow you and find out what else you do. This will allow you to attract more fans, which means that they will have access to the music that you upload on the platform.
Building your following on Spotify is a good way to build your relevance and get more potential fans to listen to your music and gain more plays, which will add to your revenue. Your success as an artist on Spotify is also heavily dependent on the quality of your music and how many people listen to it.
4. Social Media Promotion is Important:
The more fans you have, the better your chances are of promoting your music. Social media is a great way to get the word out about what you’re doing and get more exposure. One of the best ways to share your music and promote it on Spotify is through all of your social media accounts and platforms.
The more often that you share posts or updates about your activities, the more likely it will be that people will check out what you are doing on Spotify. One of the best ways to do this is by sharing posts about what you’re doing on your platform and encouraging people to check it out.
You can also share links from Spotify to the other social media platforms that you use so that people can find your music on the platform. But besides these things, make sure that you are active on social media and interact with your fans regularly. This will allow you to build more trust among your fans and encourage them to follow you on Spotify.
5. Upload Your Consistently:
One of the best ways to get more fans on Spotify is by uploading your albums or songs consistently. One of the biggest challenges that you may face when it comes to promoting your music on Spotify is people not knowing when you will upload new music. So it is in your best interest to upload regularly so that new fans can find out what you are doing and to keep them interested in your profile.
So make a schedule for yourself and make sure that you upload new albums, singles, or songs at least once or twice a week. This is a simple strategy that you can use to promote your music on Spotify and you don’t have to do anything else except upload your music and let the platform do all the work.
6. Stay Active on Spotify:
Another good tip that you should apply when promoting your music on Spotify is to stay active on the platform. This can help you keep the momentum going and drive more interest in your content. So make sure that you always check your impressions, stream count, and other statistics about your songs.
Spotify allows you to track a lot of things about your profile, including how many times your songs have been played on the platform. So by staying active, you can check the data and make changes to your profile accordingly, which can help you gain more traction. You should also be looking at other artists who are successful on the platform and see what they are doing activities to promote themselves.
7. Collaborate with Other Artists:
Another great way to promote your music on Spotify is through collaboration. Collaborating with other artists can help you reach new audiences and also promote your music and increase its plays. You can feature other artists in your playlists, share the songs that they upload, and even use their studio equipment to acquire new music.
Working with other artists will help build an association between your profile and theirs, which will make it easier for people to recognize you on Spotify. Sometimes collaborating can also help you gain a following on Spotify because of the people who follow the artists you work with.
8. Get Your Songs in Playlists:
Playlists are one of the best ways to promote your music on Spotify. This is because there are so many different playlists available for you to enter, which will make it easier for more people to listen to your music. Playlists, in general, can carry a lot of weight on Spotify and can help you gain a lot of exposure on the platform.
By finding and pitching to playlist curators that are related to your type of music, you can make it easier for more people to listen to your music. So try to keep an eye out for these types of playlists and pitch to them if you can. This is a great way to get more people to discover your music and listen to your songs, especially if they are focused on a certain type of genre.
9. Use Spotify Ads
Spotify ads can be targeted to a specific audience and can help you reach out to more people. Spotify ads studio allows you to create and manage audio campaigns and you are also given the option to choose from a wide variety of targeting criteria.
So make sure that you use Spotify ads effectively and choose the right criteria for your campaign. This will allow you to promote your music in the best way possible, which will bring in more new fans and listeners. Using Spotify ads requires that you have a voiceover recorded in order to promote your music. So make sure that you are prepared for this because it is a great way to get more listeners and promote your music.
10. Promote your music using Facebook ads:
Another great way to promote your music on Spotify is through Facebook ads. Facebook offers a lot of different types of ad formats that you can use to promote your music and reach more people on the platform. These ads can help you bring in a lot of potential fans, which will make it easier for people to listen to your songs and check out what you are doing.
Make sure that you are running these ads correctly by targeting the right people so that you don’t pay for something that isn’t working. Facebook ads can be a very powerful tool for promoting your music on Spotify and may even be one of the best ways to do so. So make sure that you use them effectively and drive more exposure to your music profile.
11. Build a Website and Embed Spotify Follow Button
Another great way to promote your music on Spotify is to build a website and embed the Spotify follow button on it. This will make it easier for more people to find out information about you, listen to your music and follow you on Spotify. Having a website where you can put all of this information is a great way to ensure that more people can easily find out about your profile and start listening to your music.
You can also use the Spotify follow button to promote your music because of the link between Spotify and your website. Having a link on a website will automatically pull people into your profile, which can help you get more listens on Spotify. So embedding the Spotify follow button to your site can help you build an association between it and your music profile.
12. Reward Your Followers with Giveaways
The giveaway will allow you to attract a lot more new fans, develop a deeper connection between your music profile and Spotify, stay active on the platform and also build a following. Doing this promotion method will help you put your best foot forward and attract more listeners to your music.
You can do this by giving away exclusive content or other things that your followers would enjoy. So make sure that you are doing this right because it can be a great way to promote your music on Spotify. This is a great way to stay active, build a following on Spotify, and also bring in new listeners. By rewarding your followers with prizes they are more likely to follow you on the platform, which will help increase your exposure to Spotify.
13. Try Influencer Marketing
Influencer marketing can be a great way to promote your music on Spotify. You can start by reaching out to people who are influential in your genre and choosing them to endorse or feature your music. This will help you get more listens on Spotify and get even more exposure to new fans. Influencers are also a great way to build an association with other artists because they may listen to their songs, which will make it easier for you to get new followers.
So try to get more exposure by working with influencers in your music genre and see if it helps you gain more listens on Spotify. While working with these influencers may not immediately increase your statistics, it will definitely contribute over time. So make sure that you use them effectively and see if you can use them as a promotional tool for your music profile.
14. Work with Music Blogs
Top music blogs are one of the best ways to promote your music on Spotify because of their large and loyal audience. You can start by reaching out to different music blogs in your area or country and choosing them for featuring your music. This will help you get a lot more exposure to new listeners and fans, which will make it easier for you to gain more plays on Spotify.
By working with the right blog, they could get your song on a popular list, which will help drive more listeners towards it. This is a great way to promote your music on Spotify and is one of the best methods to drive plays and increase exposure.
15. Play Live Shows
Live shows can be a great way to promote your music on Spotify because it gives you the opportunity to connect with your audience face-to-face. This can help you build a deeper connection between your profile and potential new fans which will make it easier for people to check out what you are doing. You can also engage with your audience and get more plays on Spotify.
So make sure that you start to book shows around your country, which will increase your exposure to new listeners and help build a stronger connection between Spotify and your music profile. You will get more plays on Spotify and audience members are more likely to listen to you on this platform. If you are interested in starting a live show for publicity, then contact us today.
There are many ways to promote your music on Spotify, and some of them are probably more effective than others. Succeeding in this platform is key to long-term success, which is why you should consider doing all of the above methods. Not only will these promote your music, but they will help you build a following and drive more plays. So make sure that you do all of the above methods if you want to succeed on Spotify.