It’s hard to keep up with all the new music that appears on the internet every day. It is especially hard to get your music discovered on social media platforms. Social media can be a valuable tool for promoting your business or product. It can also help you build an audience and a following before releasing any new content, which will provide less resistance when you do come out with a new song or album.
Most of us do not have the resources to pay for promotions on different social sites, so we need to find other ways of getting our music heard by more people. People are probably going to hear your music on social media anyway, so you might as well have some control over where and when. It may take some time, but with patience and good strategies, you can get your music in front of the audience of your choice.
The key to being successful on social media is consistency. You need a plan, and you need to stick to it. Social media will not immediately alter the world’s view of you or make people buy more of your music. Connecting with your fans on social media is a very personal experience and you must know how to give them what they want. If you do not understand the audience you are trying to reach, you will never be able to get them on board with your music.
10 Steps to get noticed on social media
1. Create content
If people want to find out more about you, give them the opportunity to learn more about you and your business. You need content that will be useful to them and will help them discover how to use your product or service. Provide the information that they are looking for in a way that is easy to understand and engaging.
Allow your audience to get to know you – tell them about yourself, and share the good and bad times of your business. People love stories, and they want to know who you are. Your music can be a huge part of who you are. Share more than just your music; tell people how it came about, where the inspiration came from, and how that inspires people to live better lives.
If you have already been putting out albums or singles on a set schedule, continue doing so even on social media platforms. This gives people who have heard your music something to look forward to.
2. Create useful content
Put yourself in the mind of your audience and think about what they are looking for. Make it easy for them to find the content that will help them learn about you. If your business is based around music, make it easier for people to find the music that inspires you and helps them with their lives. As the content gets shared, you will be able to connect with people on a deeper level.
Don’t just post a generic album cover photo – give your audience something that helps them discover more about you. If they like the music, they will be more likely to become a fan and share the post with their friends, increasing your reach and exposure. People like to learn more about others who are similar to them. People who share similar interests can help each other.
If you don’t have music to share yet, try to create in your mind and think about your audience. What are they looking for? What will help them discover music or find out more about you? Your goal should be to provide useful content that helps your audience learn and understand more about you.
3. Find a way to connect with your audience
There are lots of people out there who are looking for someone to connect with, especially those who feel like they have nobody they can connect with. Create content that connects with them. Share funny stories of your life or ask questions that allow them to get to know you better. Give people the opportunity to connect with you – you will find that your social media following will grow.
If you want to gain a large following on social media, you need to make sure that you are connecting with more people than those who already know and love your music. It is not about the numbers, it is about making meaningful connections. If you do not take the time to look for new fans, others will fill that gap and there will be no room left for your music or business. Make sure that your posts are interesting and shareable so that people can easily help spread the word about your music.
Understand what type of audience you are already connecting with and who your current fans are. If your music is a certain genre and you want to connect with another genre, look for other similar artists in that area. You can also look for other artists or bands in the same city, state, or country, who are interested in similar genres as you.
4. Engage with your audience
Connecting with people on social media is not just about sharing content. It is also about responding to their comments and messages and sharing content from other people, shows, and artists. The most important thing is to respond to everybody who reaches out to you. If they have taken the time to connect with you, it is your duty as a musician and business person to do the same.
If you don’t have time or don’t know how much time you can spend each day on social media, make that part of your plan. Create a schedule for yourself and stick with it. Even if you can only check in once a day, you can use a tool like Buffer to help schedule your posts to appear throughout the day while you are sleeping or working.
Create a routine that will help you engage with your existing audience and offer them more than just your music. Engage with their lives, show support for their work, and help them connect with other people in the industry. Helping your audience connect with each other is one of the best ways to get more followers on social media.
5. Always look for new opportunities
Even if you post great content on a regular schedule, don’t expect to see an instant huge boost in your social media following. Social media is a little like fishing – you can’t just sit and wait for the fish to come to you. You need to put yourself out there and go looking for them. You will never have a big social media following if you do not make the effort to look for new fans.
Even if it seems impossible, do not give up. Social media platforms are changing all the time, and you never know what opportunities will appear to help you increase your following.
You can gain followers by using a tool like Hootsuite, which allows you to schedule posts across all your social networks at once. If you want to see what types of content people will find most valuable, use tools to see how many times people are sharing your content on social media. From there, you can keep trying different tactics and re-posting the posts that have worked the most.
Try posting something personal and unique. Create something new rather than just reposting the same content over and over again. It is important to try new things and keep an open mind so that you can reach more people with your music.
6. Promote through the right channels
Not all of your efforts to reach out to new fans need to be on social media platforms. Even though Facebook, Instagram, and Twitter are great promotional tools, there are still other methods for promoting your music. Make sure that you promote your music through the different social media platforms and beyond their boundaries.
Engage with other musicians, industry professionals, bloggers, and podcasters who share your music and see who else you can connect with. Twitter is a great platform for connecting with other artists and sharing each others’ content. You can also use Facebook groups and forums for music promotion.
Take the time to create a website for your band where you post information about new releases, events, and tour dates. You can also post video diaries, music videos, or interviews to get fans interested in following you online. If you want more followers, find more ways to promote your music beyond social media and make sure to let people know about it.
7. Use other platforms to drive traffic
The best way of expanding your reach on social media is through the right combination of efforts – connecting with a wider audience, sharing interesting content, and promoting your music effectively. The method that you choose to use is not as important as the effort that you put in.
One of the best ways to promote your music is through visdeo, so make sure to make some moving pictures for your next release. Music videos are one of the first places that people go to if they want to learn more about a new band or artist. Be sure to post them on YouTube, Vimeo, and other video platforms.
In a similar way, you can create a podcast as an extra way of promoting your music. Podcasts are great for gaining an audience, so it is a valid approach to see if people like you enough to listen to your story. Be sure not to ignore other music-related platforms like Soundcloud or Bandcamp. Social media is great but sometimes it’s nice to get more exposure through other ways as well.
8. Create content that is of interest
You will only make new connections if the types of content that you share are interesting and useful. If you post the same type of content over and over again, people will start to lose interest in following you. If, however, you post different types of content that is interesting and valuable to your audience, they will interact with it more often. Posting engaging videos or lyric analyses or article links can help boost your social media presence.
You can also use tools like Riffle to help you discover the most popular content that is being shared across many different social networks. From there, you will be able to see what content your fans are interested in and learn how to better use the tools that you have.
9. Host events
Part of the reason why musicians want more people to listen to their music is that they like performing live. If you want more followers, get out there and perform in front of as many people as possible. Live music is a way of connecting with a wider audience that you can’t get in other ways. If you are starting out, you can start with acoustic house shows in local venues to build a loyal following of fans. House shows give your audience the opportunity to get to know you more personally and you can get feedback from fans at the same time. If you want more live performances people will go out of their way to see your name on a concert bill.
Even though social media is great, there is nothing like being able to see your favorite artist perform live in person. You will get to hear the music and see how your favorite band interacts with fans on stage. You never know who is going to come out to see you play live. Some of your fans from online can be your biggest supporters when you are performing in a venue because they want you to succeed. Hone in on what is working for you, and try new things as well, so that you can build an audience that will support your dream of being a musician.
10. Use thematic content to further your career
Some musicians are able to get more than one hundred thousand followers for their page. If you want to be more successful in this industry, you should have a tight focus on what type of message you want to promote and what type of music you want to promote. The best way of doing this is through the use of thematic content – creating posts about specific topics that relate closely with your audience.
One example of thematic content is by looking at the storylines that connect both music and character to create a coherent story. Creating thematic content will help you develop your own unique brand and build a larger fan base. Thematic content can be used in different ways through the use of video or other types of media.
When it comes to expanding your reach on social media, many musicians can get caught up in a web of technology. It is tempting to forget about the basics and so many people make the mistake of focusing solely on social media when there are other important parts of their business.
As a musician, your main priority should be connecting with your fans and building a loyal following. In order to do this, you must have the right attitude and focus on what is really important to you.