Norwegian DJ Kygo and American vocalist Selena Gomez collaborated on the song “It Ain’t Me.” Interscope Records released the song.
It was released on February 16, 2017, by Sony and Ultra as the lead single from Kygo’s debut extended play Stargazing (2017), and it also features as an international bonus track on Selena Gomez’s album, Rare (2020).
Kygo, Brian Lee, Ali Tamposi, Gomez, and Andrew Watt wrote the song. Kygo, Watt, and Louis Bell collaborated on the track.
“It Ain’t Me” is an EDM, dance-pop, electropop, and tropical house song with an acoustic guitar line.
In the chorus, there are throbbing piano notes, bass, synthesizers, finger-snap claps, and pan flute melodies, as well as a build-drop arrangement.
Gomez delivers the song in a gruff tone, with her vocals reduced to repeated words in the chorus. The wistful lyrics describe a bygone love that was shattered by drunkenness.
The song reached number one in Australia, Austria, Belgium, Canada, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Malaysia, the Netherlands, New Zealand, Poland, Portugal, Scotland, Slovakia, Sweden, and Switzerland, in addition to Croatia, Lebanon, and Norway.
In Italy, Spain, the United Kingdom, and the United States, it also made the top ten.
Andrew Watt, Brian Lee, and Ali Tamposi wrote the lyrics for “It Ain’t Me.”
 Because Watt had previously worked with Kygo’s manager, Myles Shear, the DJ’s manager contacted Watt to arrange a session with Kygo, which Watt also coordinated for Lee and Tamposi.
 They first thought the music was terrible during their session for “It Ain’t Me,” but tried to salvage it. They should keep working on the music, Kygo and Shear said.
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