It is a well-known fact that most people these days spend all their free time on social media platforms, and Instagram is one of the most popular choices. With so many people spending their time on the app, it’s an opportunity you should take advantage of as a musician or producer to build a fan base and maybe even sell your music.
Many strategies and methods have been used in the past to get great results on Instagram, but without a doubt, Instagram has changed a lot since it was launched and it has become very competitive.
The truth is that many marketers and influencers are using Instagram to promote different products and services, which makes it difficult for new users to stand out and make a name for themselves. But who said that being successful on Instagram was easy? If you want to build a strong presence on social media, you have to work hard for it and follow tried-and-true guidelines for success.
In this guide, you will discover some strategies and methods that will help you use Instagram to promote your music and build your fanbase.
But first, let’s understand how Instagram works and how it can be used for music marketing.
How Does Instagram Work?
If you’re a newbie or have just started using Instagram, there are a few things you should know about the platform and what makes it so great for content creators. To use Instagram effectively, you need to understand some of the features that make it different from other social media platforms. The first thing we will talk about is the features of Instagram Stories.
Just like Snapchat, Instagram also has a feature where users can post short videos and images that disappear after 24 hours. The main reason why marketers and influencers love Instagram Stories is that they are a great way to communicate with followers, especially when you want to share your thoughts and opinions about something. The great thing about Stories is that You don’t need to follow other users to watch their stories, which makes it a great tool for growing your following.
Many experts claim that this feature is much more effective when you use it for marketing your music and products because it allows you to engage with your followers and followers of other users who can potentially hear your music. The only thing you need to make Stories popular is consistency, and if you have a lot of engaging content, people will start following you. One thing that makes Stories appealing is the fact that they generate a lot of engagement because your followers can interact with you by leaving comments or adding their emojis.
It’s also important to mention that Stories can be shared by all your followers, not just a list. You can expand your fan base and build a bigger following simply by creating Quality Instagram Stories that are easily addable to apps and platforms such as WhatsApp and Facebook.
Instagram Live is another great feature of the platform, but it is different from Stories since you can use it to broadcast live video content. If you want to get more exposure for your music, you should try to stream live content because it gives you more opportunities to connect with your followers.
With Instagram Live, you can share valuable content with your audience and also interact with them by asking them questions or getting their opinions about a topic. The great thing about Instagram Live is that you can broadcast your videos from anywhere, whether it’s from the studio or backstage at a gig.
Another great thing about Instagram Live is the fact that you get real-time engagement with your followers, so they can Like and Comment on the videos while they are being broadcasted.
Since we are talking about Instagram Live, let’s discuss the importance of hashtags and why you should use them if you want to gain more exposure.
Hashtags: The Power Of Categorization
One of the biggest mistakes that new users make when promoting their music on Instagram is that they don’t use hashtags. But when you’re talking about music and social media, it’s hard to get noticed unless you use hashtags. When people share a post with a hashtag, it means that they are interested in that topic, which creates even more exposure for you as a musician or producer.
That being said, you should use as many relevant hashtags as possible for each post, but always try to create a unique and specific hashtag that is relevant to your music and the topics of your posts. If you want to stand out in the crowd and be easily found by people browsing through Instagram, you must use relevant hashtags so that other users can find your content more easily.
Before you start posting content on Instagram, you should watch and study other potential influencers and marketers because it’s important to know how they use hashtags to build a larger presence. You can try to use the same hashtags and strategies, but always try to be unique and creative.
Now let’s proceed to the Instagram tips that you need to know to get a successful and solid presence on the platform.
7 Instagram Marketing Tips For Music Producers & Musicians
The primary goal of any marketing campaign is to generate more exposure for your music so that people will know about it and start liking and sharing your content. But when you’re promoting your music on Instagram, you must do things in the right way, otherwise, you won’t achieve what you want.
Now let’s talk about some Instagram strategies that you should use to boost your music marketing efforts.
1. Post at Peak Times
The first thing you need to do when promoting your music on Instagram is to know the best times of the day and day of the week to post. The most effective time for posting is during the morning and afternoon hours, because it gives you a longer period to build your audience, especially if you post a video.
I recommend that you look at the statistics of your follower’s activities and see the most active hours in the week. For example, people tend to be more active between 7 am and 9 am on Saturdays and Sundays. I also recommend that you test different times to see which are the best ones so that you can post videos at peak times.
The reason why you need to post videos at peak times is that people are more engaged and active at those times, which means that if you post a video during peak hours, it will generate more exposure for your music.
2. On-Demand Content
If you want to get the best results from Instagram Marketing for your music, you should try to post content that goes on-demand, meaning that users will want more after they see the first video or image. You shouldn’t be advertising your entire music library, only the latest or hottest song that got shared on your profile.
On-demand marketing is great because it allows users to learn or discover new music or artists without having to listen to a complete album, which is important for building an audience and creating hype around your work.
A good on-demand strategy is to create short videos, taking advantage of videos that are no longer than 2 minutes in length. People are more attracted to short videos and they are more likely to watch them.
Making short videos is also a good strategy because you can post several of them at once, instead of posting only one long video. On-demand content will keep your audience interested in your Instagram profile and they will be more likely to share your content with their followers.
3. Collaborate With Other Influencers
One of the main strategies that you need to apply when promoting your music on Instagram is to collaborate with other musicians or influencers. You can collaborate with other artists in the same genre as you or take advantage of other musicians that have a bigger following than yours.
If you want to build a solid music platform, you must work with other influential musicians because they will help you get more exposure, especially on Instagram. If you want people to recognize the name of your music and listen to it, working with an influencer is the best way for this to happen.
You can try to work with other musicians by creating remixes of their latest songs or sharing their content on your profile. When you create a remix of a popular song, it will give you more exposure and it will get shared by the original artist, which means that your name will be mentioned too. This is one of the best ways for you to get more exposure on Instagram and it’s also great for building an online community.
If you want to collaborate with other artists, you must find music producers or other influencers that have a bigger following on Instagram and try to work with them. You can also use collaborations as a way of selling your music and getting more exposure for it.
When you choose collaborations, try to pick the musician with the bigger audience, because this will give you more exposure than working with another musician who doesn’t have a big fanbase.
If you want to create a solid presence on Instagram, you should also collaborate with other musicians in a different genre because this will help you reach a bigger audience.
4. Create Content With Other Musicians
Music collaboration is one of the best ways for you to get massive exposure on Instagram, so you must use this strategy and collaborate with other musicians. However, the main goal of your collaboration should be to make music and not only promote your music because your content will be seen by a more diverse audience, which means that your music will be promoted organically.
A good strategy for creating content with other musicians is to create remixes of their music and repost them on your Instagram profile. For example, if you notice that a popular artist has a huge audience on Instagram, you can repost their latest video or image and promote your song in the caption. Even if you don’t make any money from reposting a video, it will increase the exposure for your music and drive more engagement on your account.
This is a great way for you to promote your product because it will gain more fans and the popular musician will be mentioned in the post, which is important to promote your music.
You can also collaborate with other musicians by creating remixes of their latest songs and sharing them on Instagram with a similar hashtag. Another great strategy for collaborations is to create remixes of their newest song and share them on your profile.
Collaborating with other musicians is an effective way for you to get a boost in the rankings of your profile. The only problem with this strategy is that you won’t get any money from it, so you should try not to do collaborations without getting anything in return.
If you want to succeed on Instagram, you need to create a solid music platform and it’s important to work with other musicians from different genres. This is how you will get more exposure on Instagram, by collaborating with people who have a bigger fanbase than yours.
5. Engage with your followers always
If you want to succeed on Instagram, you must create great content that your followers can relate to. One of the main reasons why people don’t follow musicians is because they feel like they won’t get the same experience on Instagram as when listening to their songs.
Another problem is that your followers don’t feel like they’re getting to know who you are as a person, and since Instagram is mostly based on visual content, you must share things about yourself and engage with your followers.
If you want to create an online community on Instagram, you can use your Instagram account as a tool for sharing information about yourself, releasing music, and engaging with people who are following you.
For example, you can post things about your daily life and share images or videos that will make your followers feel like they’re getting to know who you are. Once they feel like they know you well enough, they will start to follow your profile because they are more interested in following a person that posts interesting content that relates to their interests. This is a great strategy for you to apply if you want your followers to follow you because they feel like they know you and understand who you are.
Another great strategy that you can use to build a fan base on Instagram is by sharing interesting images or videos every day. However, it’s important that every video or image has something interesting about it and that it should be relevant to the audience.
Creating a video or an image that is relevant to your followers will benefit you because you will get more engagement, which means that people who like your song and follow your account are going to continue following you.
Creating a strong presence on Instagram is important, but you also need to provide enough value to your followers, so that they continue following you. Creating engaging content will get you more likes and followers and it will be easier for people to follow you by liking your content.
If you want more likes on Instagram, you must engage with your followers and create relevant content for them because this can help to increase engagement in your account and make your profile visible to the people who aren’t following you on Instagram.
6. Get more followers with a giveaway
If you want to create awareness and get noticed by other potential followers, you should create a contest or giveaway that your followers can sign up for. This is a great way for you to announce your new album release, or announce your music contest to get more exposure as well as engage with people who will be interested in seeing your new music product.
If you’re not that big of an artist, you can create a small contest and offer a free ticket to the concert, or invite your followers to vote on which song from your latest album they want to hear and give away a free download. The more followers who participate in the voting process and engage with your contests, the more chances you have of getting more exposure.
Conducting a giveaway is another great way to promote your music and engage with the fans who like your music. You can host a giveaway to get more followers and promote your music on Instagram.
You can also use giveaways as a way of attracting people’s attention, so that they know about what you’re doing and get to know you as well as your music.
7. Repost other artists’ posts
Reposting another artist’s post is one of the best strategies that you can implement on Instagram to promote your music. This is how you get more exposure for your profile, and it will help increase the number of likes and followers for your account.
If you repost an artist’s post, you can get as many as 200 likes on your picture or video which will help to boost the visibility of your account. Reposting is another great way for you to gain a fan base but it’s also important that you share other artists’ works on your account because this can help to promote their content.
If you want to stand out on Instagram, you must repost other artists’ posts because they will increase the visibility of your account, and you will get more likes, which means that if you’re an artist trying to promote your music, you can use the reposting strategy to get more exposure.
When you repost other artists’ posts, you need to make sure that the post is relevant to your followers and that people will like your post because reposting is a good way of introducing yourself to other artists who have more followers on Instagram than you do. If you want to get more likes and followers on Instagram, you must make sure that your report is relevant to your fans for them to engage with your post.
If you want to repost other artists’ posts, you must choose the right time to do so. You should repost on the same day that they post their content so that you can get attention, and more likes and followers on Instagram. You should also repost their content as soon as it’s posted because reposting other artists’ posts is a great strategy for you to use on Instagram if you want to get more exposure and get more likes and followers.
You must tag the artist on each repost so that they know that you’ve reposted their content on your profile and they can engage with the post.
You can use this strategy to get more likes and followers on Instagram, but if you want to increase your reach and audience engagement, you should repost other artists’ content as well as your posts so that your followers will engage with the content. If you want to get better results, it’s important that you repost other artists’ content for them to see your photo, and possibly re-posted it on their profiles.
Creating awareness for yourself and your music is not an easy thing to do, but there are various strategies that you can use to boost your presence and promote your music on Instagram. If you want to get more exposure, you must start on the right foot, so instead of starting something small, you should start big and make sure that you have a solid foundation to build upon.
If you want to promote your music, start by creating your profile, include a strong description of who you are as an artist, and share other artists’ content on your account to get recognition.
In terms of promoting your music on Instagram, you must create a good username for your profile and make sure that it’s easy for people to remember what you’re about.